Our Story

It started with a label: “Ape.” As a child, I wore a shirt with that tag, and someone called me by it. That moment taught me: what you wear introduces you. From then on, I saw fashion as a voice of self. I started observing tags and how they spoke highly of the individuals wearing them.

People wore brand names and captions that they didn't have anything to do with. I started asking why I should wear a polo with "New York" when I have never been there. What happened to wearing a t-shirt with "Awka" or "Ogbete"? I saw brands telling the stories of cities, lifestyles, and cultures. But where was our voice—the Igbo voice?

UgoAfrik was born to answer that. We craft apparel that makes cultural statements without requiring traditional attire. We turn everyday fashion into wearable heritage. And beyond style, UgoAfrik exists to drive impact: funding education, building jobs, and restoring dignity using clothing to gather the needed resources to push the vision.

UgoAfrik was derived from "Ugo" which means "Pride" and "Afrik" a short form for "Africa". We belive that Igbos are the pride of Africa. Yes, we are!

Kenechukwu Chukwukelue